 “Write” Into Their Hands
Another
important segment of the multi-media recruitment advertising approach is
the use of direct mail and inserts. Each of these options is strategic
for more difficult-to-fill positions that might require targeting a
specific profession. They’re also great for reaching a passive job
seeker that may just be waiting for the right opportunity to come along
to make a career move.
Target Your Audience
Recruit for Difficult-to-Fill Positions
The best part about a direct mail piece is it reaches a targeted
candidate in his or her home and is addressed to them personally. A
‘postcard’ mail piece can further increase the recognition of your
Employer Brand because it does not require opening and the potential
employee will be able to immediately see who has sent the piece.
Land Right in Their Lap
An insert into a publication works in a very similar fashion. Instead of
being on the page with other advertisements, it will simply fall into
their hands and can be taken elsewhere. This separation from the ‘pack’
will definitely get you noticed.
We’ll Take Care of Everything
With either option, ADZ Etc. will provide Total Project Management from
start to finish including research, purchasing mailing lists, design,
copywriting, printing and mailing house services. Our cost-effective,
one-stop-shopping services will get you the results you need, at a price
you can afford. |
